When Not To Launch your Slovenian T-Shirt Brand: BREG Vs Coronavirus

After months of work, starting with ideas in my head, moving to basic concepts sketched out in pencil, to inked-in line drawings, to polished vector files with the aid of a graphics expert, to searching for and selecting a local printer, to deciding which shirt cuts and which colours to go with, I was all set and ready to unleash BREG Apparel – my new brand of Slovenia-inspired t-shirts on the world. Then along came Coronavirus.

Visit BregDesign.com to read the story behind each design

Just a week after we had set up a display of the hot-off-the-press t-shirts in ČRNO ZRNO – Ljubljana’s best specialty coffee shop – the first place in the world to stock BREG Apparel, COVID-19 struck. Within a few days, Slovenia, like many other countries, was essentially closed for business.

BREG Apparel hangs in ČRNO ZRNO, Ljubljana

Unfortunately, like many others I’m sure, I have picked THE worst time to try and get a new business project off the ground. Right now, my six unique Slovenian t-shirt designs are the last topic of interest in a world obsessed with the latest lockdown news.

But although you’ll have to wait till the pandemic passes before shops in Slovenia are open and selling BREG Apparel – thankfully you can still buy the shirts online at the BREG Webshop, which ships worldwide.

So – if you like the look of the designs, and the stories behind the shirts – take a look and treat yourself to a new, original BREG shirt. The perfect attire for self-isolation.

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